Herbert Bayer

Beginning his career at the age of nineteen as an apprentice to designer and architect Georg Schmidthamer, Austrian designer, typographer and art director Herbert Bayer went on to attend classes under the tuition of the likes of Wassily Kandinsky as a student at the Bauhaus School. On graduating in 1925, Bayer was selected to run the newly founded print workshop at the Dessau Bauhaus. Working in the style of reductive minimalism, Bayer focused a lot of his attentions developing the sans-serif, all lowercase typefaces that would dominate his style and later become so iconically Bauhaus. When he left the Bauhaus three years later in 1928, Herbert Bayer went on to art direct Germany’s Vogue in Berlin.

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